Change!

What I like about fashion in CHANGE. Change means also that what we do today might be wothless tomorrow, but we have to accept that because we are in fashion. There’s nothing safe forever in fashion…fashion is a train that waits for nobody. Get on it, or it’s gone.

Karl Lagerfeld

I think that this is one of the true definitions of fashion. Indeed the roots of the word ‘fashion’, mode (française), mean change, rhythm, the constant rate of change. Be fashion means live our present time, live the change. And change is to be alive, and risk. But change is part of us, of our history since the beginning of time, because if man had not threathened to change, would not have discovered anything, technology does not exist. If a woman, one day, had not put pants on, would never have started the revolution that brought the woman to hold the same roles of men. Fashion goes hand in hand with the history: both, history and fashion go forward with CHANGE.

Let’s shopping

Dal momento che oggi parleremo di italiani, anche il post sarà in italiano!

Parliamo infatti di e-commerce, lo shopping online e del fatto che secondo alcune ricerche i nostri maschetti siano in pole position nelle compere virtuali. Strano, dal momento che essi siano spesso restii a seguirci per i negozi del centro! Eppure, sono tanto legati alla moda quasi quanto noi…ed ecco che scopriamo che sono i più spendaccioni d’Europa per le compere online.

Si tratta per lo più di 35-40enni, che a ogni ora del giorno prendono d’assalto i siti di shopping online in cerca delle migliori offerte, preferibilmente da soli e in ufficio (per evitare i pressanti consigli della propria dolce metà). Ma niente regali per partner e figli, gli acquisti li fanno solo per sé stessi.

Tra i motivi principali c’ è il fatto di sentirsi libero dal giogo dello shopping forzato per le vie del centro, lontano da confusione, code e stress, magari in compagnia di partner fagocitanti. Seguono la convenienza e anche la privacy.

La parola d’ordine nei siti di e-commerce è infatti “affordable luxury”, cioè la qualità e le firme a prezzi accessibili.

Ed effettivamente la convenienza c’è: non è necessario spostarsi nè per boutique nè per outlet, ma comodamente da casa, o dall’ufficio, si può scegliere il capo dei sogni come in un vero negozio, ma senza il fiato sul collo dei commessi, nè la musica a volte troppo assordante dei negozi, ma neanche le file alle casse, l’ansia di doversi sbrigare e chi più ne ha, più ne metta. Personalmente, acquisto volentieri su internet in particolare brand meno noti e più “introvabili” di quelli delle vie del centro, perchè mi piace distinguersi ed essere originale. Allo stesso modo penso anche che l’emozione di entrare in un negozio, toccare con mano ogni abito, ogni stoffa, ogni foggia, sia unica!

E voi che ne pensate dello shopping online?

P.S. le informazioni che vi ho riportato sono prese da una ricerca svolta dall'ufficio stampa di Private Outlet, uno dei più grandi e-commerce italiani.

http://it.privateoutlet.com/showroom

Paris…en Italie!

I’m sorry for not being here writing for so much long. But I’d like to re-start to talk to the world about fashion. For myself, first of all!

And I’d also like to re-start from me, I wanna try to make my life better, taking more time, more moments for myself, taking care of me, for being happy, for appreciate all the little things of everyday. I hope I’ll do my best for do that, indeed I always say I’ll change in better, but every time it’s hard to realize what I have in mind, obviously! And now, thanks to the Royal love story that came true right today, everyone feels like being in a fairy tale where everything’s perfect, and where the prince charmin is real and marry the princess!

Now, There are some photos of a French fair that is going around Italy with tipical products, that I visited this week in Fermo (a city near mine).

SpicesParfumes

Bon bons

Soaps

Baguettes

The way we live

Bloggers are now the most discussed figures in the fashion world because of their influence on people.

Well, now Internet, and so the blogosphere, is the best channel for the trasmission of ideas, infos and views, indeed in this century what matters is immediacy, and then images.  The point is that I don’t believe in fashion bloggers, like the ones that merely post their pictures around the world, and nothing else, and then they’ll be the most beautiful, intelligent and fashion people in the world.

I think that fashion is something else. First of all, it’s history, and then movement, design, architecture, it’s all the arts in one. Fashion is drawing, taking photos, writing, speaking. You can’t be powerful just wearing a dress, but without knowing its history, its past, or its future. Dresses are just the ultimate product of a intricate process.

I’m sorry, but fashion blogger must go down some stairs instead of taking all the credits for something they have chosen in a store or a boutique and that they call fashion. Fashion’s not Chanel or Louis Vuitton. Fashion is the way we live.

You can replicate!

A.

Some history and fashion

Women did not have the right to own anything except their wardrobes, wich is the reason women became so interested in clothes.

This line is about the social (and fashion) situation of women in the late nineteenth century, when women had to submit and obey their husbands, who’s the dominant figure in the society. In one hundred years the world changed a lot, thanks to all the women that fought with their associations in the name of more rights and liberty, also if we’re not free at all. However, still now, fashion is maybe the only thing that belongs to us. are women that move and feed the fashion world, dealing with the family through shopping. and maybe that's why shopping is the only thing that belongs to us, it’s also what we do best, and despite this, we’re never bored. Indeed, shopping is one of the few things that can make us truly happy, that gives us that rush of adrenaline that we need in the darkest moments.

Thanks to all the women, thanks to those who have believed and believe in us, and thanks to fashion that makes us feel alive, living for ourselves, not to gratify men.

If you never try, then you’ll never know

Travelling by train this afternoon, I was thinking about fear. Fear is what makes us men and women, but sometimes fear is also what causes many off our choices, and sometimes prevents us from life. For example, I’m so sorry for all those people who are scared by airplanes, because I think that flying is the most adrenalin- filled experience that could exist. And many people studied and fighted to get to this point to pursue the areonautics technology, changing the world, but most of the people are scared by this thrilling thing. But everyone should try this fantastic experience that culminates in the moment when the plane leaves from ground and takes flight.

And your heart beats loud, but then you can’t go back, but your fear is gone, and you feel your power. Leaving from ground, you leave all other fears, concerns, thoughts. It’s only you, the sky and the clouds. Nothing else!

Well, my message is try, try and try. Because even from fear can come a wonderful experience. As Coldplay sing, If you never try, then you’ll never know!

xoxo,

A.

Life as a market

buttons bought today

Friday morning. Weekly appointment with the city market.

It isn’t very big, neither with so that special things, but I love it, just because it’s MY city’s market! This morning, walking by the street with my friend, I was thinking about how special could be a market. It’ a puode pourri made of everything and everyone. Clothes, shoes, bags, jewellery added to flowers, fruits, vegetables, foods and cuisine’s stuff. You’re all in it, with the merchants that are there, awake from sunrise, and they’re there for you, selling their stuff, maybe to you. The grandmother, the mum, the girl coming back home from school, two friends. Everyone’s there for something, or nothings: maybe is there just to spend one hours,to find something that could makes you happy, to have a walk, to think, to meet people. Well, the point is that in the market there are many people with their own lives, their thinks and things, but all these things intersect, meet, overlap, and for those few moments you feel as if you were a friend of everyone, as if you lived in a happy world, made of shopping, but a world to share with everyone.

Well, my invite for today is to go to the market, trying this experience of simplicity. See, smell, touch, buy, give smiles. That’s the right place to do that!

xoxo,

A.